As parents we know our kids really (really!) well.

But how do we foster independence?

How do we know when to step back and allow our kids’ voices start to get louder than ours?

Sometimes these indications of growth and change are so small and nuanced, we miss them (and the opportunity to build on them too).

We created Squagalytics as a visual record for you and your child. What do they think about stuff? Do they prefer vanilla or chocolate? Surfing or science? Who are their favorite people? And where would they go if they could travel anywhere in the world?

Through fun, and creative interactions, Squagalytics captures data to spark a new conversation between you and your child – a VISUAL one – that offers a new way to nurture respect and understanding.