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Even The Smallest Things Can Be Important Indications Of Growth + Change

As parents of  kids with neurodevelopmental or mental health conditions we know our kids really (really!) well. But sometimes there is so much going on, that  indications of their growth or change can be so small and nuanced we might miss them in an auditory exchange.

We created ‘squag’ as a visual, social and creative experience for kids, but also as an opportunity for parents to see what their kids think and feel about stuff …what they’re drawn to, what they’re interested in … and to be able to capture it with visual data so we can use it as a starting point to nurture and develop these seeds of selfhood as they grow.

It would be impossible (not to mention exhausting!) to anticipate every single thing our kids will be good at, or what they might become passionate about enough to develop real skills that might someday help them find their dream job, or lead them to find their people – the ones who will be their true friends in life.

So we curate cool videos and photos in categories that give them the choice, and use data to see what they’re drawn to. We reflect it back to them to take in, then it gets puffed out to the people that have their back (that’s you, their parent) through Squagalytics, and then ultimately it emanates outward to their peers in our SquagSocial space.

It may seem silly that answering a question like: “Would you rather eat vanilla or chocolate ice cream?”  could be given so much importance, but the truth is it’s a visual record of their choice at that particular time, and all these little bits of data create a picture for them that we hope will help them build a solid sense of who they are.

Alvin Tofler said:

“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.”

Amen to that.