SMS marketing is one of the most effective marketing strategies for businesses. It is backed up by data, and there is a compelling reason for it. This post aims to review what SMS marketing is and why businesses need to incorporate it into their strategy.

What is SMS Marketing?

SMS marketing is a form of mobile marketing that involves sending promotional text messages to potential or existing customers. But how does it work?

Businesses sign up for an SMS marketing service that provides them with a platform to send and manage text messages. The business collects the phone numbers of customers who opt-in to receive messages. Then, the company creates and distributes custom notifications for customers. You can include discounts, announcements, and promotional offers. Due to the high open rate of SMS messages, conversions and purchases can increase significantly.

Benefits of SMS marketing services

1. High open and response rates: A large percentage of people who receive a text message will read it and take some action in response to it, such as clicking a link or making a purchase. These high rates make SMS marketing an effective way for businesses to reach their customers and encourage them to take action.
2. Targeted and personalized communication: SMS marketing allows businesses to segment their audience and send targeted and personalized messages to specific groups of customers. For example, customers who have shown interest in similar products in the past. This approach can make the messages more relevant and appealing to the recipient, increasing the chances of conversion.
3. Measurable results: SMS marketing is a convenient way to track results because it allows you to see how many people are opening and reading your messages, as well as how many people are clicking on links or taking other actions as a result of your message.
4. Immediate and convenient: Text messages are delivered and read quickly, making them an effective way to communicate time-sensitive information or promotions. They can also be accessed from anywhere, making them convenient for customers who may be on the go.
5. Cost-effective: SMS marketing can be a cost-effective way for businesses to reach their customers, especially when compared to other forms of advertising like paid ads. Also, when you ensure the message is delivered to the right person (interested or regular customers), conversion rates skyrocket.

Best practices regarding SMS marketing

• Finding the right marketing company is key. You want to leave your business in the hands of a professional marketing company. That is where firms like Texting Base come in. These tools can help your business create and send text messages, manage its lists of phone numbers, and track the effectiveness of each campaign.

• Make sure customers consent to receive these messages. It’s necessary to provide clear opt-out instructions, as not everyone is willing to receive promotions and notifications. Also, deliver content that is valuable and relevant to the target audience.

• SMS marketing regulations: There are some regulations that businesses must follow when using SMS marketing. For example, in the United States, the requirements include obtaining consent from customers and providing opt-out instructions.